About the morefertile® concept
A driving force for morefertile® has been to provide a complete, trustworthy and personalised guide to help couples get pregnant and have healthy children, that’s not exclusive or has a hidden agenda. As a practitioner of Chinese medicine I see how well a personalised approach works, and I’m also a huge fan of western medicine and they integrate brilliantly to raise fertility and health. I hope morefertile® gives the public the accurate information they need to plan their fertility journey and practitioners the tools to excel. Evidence is essential for all of this, so 5% of morefertile profits go to fertility research, overseen by the RCHM.
Personally and professionally I know getting pregnant can be a bit of a life-crisis, and that finding information that’s not gimmicky, a personal journey, hard sales or too emotional isn’t easy! Building a researched, referenced site didn’t seem too big a task, and helping people at a difficult time seemed a reasonable thing to do. What I didn’t know was this simple mission would take seven years to research, write and launch! Thankfully I’m still married to my incredibly supportive wife Sarah, and our sons still talk to me…
Most of morefertile® is the science of fertility and infertility conditions, their diagnosis and treatments, but also the nutritional and complimentary treatments proven to help them.
As a Chinese medicine practitioner it’s clear people are different, and that different approaches are often needed to raise their fertility, which led to me building the morefertile® ‘fertility types’ analysis, which simplifies the 14 classic Chinese medical ‘patterns’ (of imbalance; so pale is a bit like anaemia) linked to infertility into six ‘types’ to help explain the things we each need to follow to successfully raise our health and fertility.
The Chinese medicine side is a collection classic knowledge and researched treatments published over the last 20-30 years. Most content is for practitioners and provides them with a treasure trove of information to inform their practice plus access Testing and Nutrition they may not have encountered before:
- Genova™ testing for a range of fertility related conditions
- Cytoplan organic and ‘Food-State’™ supplements from a charitable organisation who research and provide excellence at incredibly low prices
Trying to conceive is a difficult and emotional time, so pictures of ‘perfect’ families and babies, and adverts are annoying and upsetting, so they (or their revenue) don’t feature on morefertile®. If I was trying for a baby I’d want a supportive, factual site that covers all the bases; morefertile® has been created with this in mind, and I sincerely hope you and your family get huge benefits from it.
BSc(Hons), Lic Ac, MBAcC, DipCHM, MRCHM, DipTCM(Gy/Obs)
(Justin has practiced Chinese medicine since 1996, is recognised for his fertility espertise and lives and works in Dorset, UK)
Many thanks to the amazing photographers at unsplash for their work